Mele Kalikimaka
A Waiakea Christmas
Instagram, Tik Tok, Email| December 2020
Design: photography & video
International Women's Day
Carbon38 Instagram Story
Only 14% of the global fashion industry is run by women. Carbon38 is doing its part to change that. That’s why 70% of the brands they carry are led by women. For International Women’s Day, Carbon38 celebrated the women behind their female-led partnerships and shared some of their wisdom.
Instagram story | Carbon38 | 2019
Design: Instagram story graphic design
Flow Collection
Carbon38 Instagram Story
Introducing Flow, a Carbon38 Collection, featuring mesh panels and cutouts in Carbon38’s softest fabric ever.
Instagram story | Carbon38 | 2019
Design: Instagram story graphic design
1,529 Styles on Sale
Carbon38 Digital Campaign
January Sale Campaign | Carbon38 | 2019
Design: email suite, web assets, acquisition ads, Instagram story design
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2018 Instagram Recap
Carbon38 Instagram Story
Carbon38 Instagram story highlighting a few of the big moments on Instagram over the last 12 months
Instagram Story Graphics & Animation | Carbon38 | 2018
Design: infographics and animation
Travel Beauty Must-Haves
Carbon38 Instagram Story
A Behind-the-Scenes moment at a Carbon38 holiday photoshoot finds our makeup artist explaining his holiday travel beauty must-haves.
Instagram story | Carbon38 | 2018
Design: videography and editing, Instagram story graphic design
Hypervolt Ad with Daniele Pascente
Carbon38 Acquisition Video
Acquisition campaign for Hyperice Hypervolt | Carbon38 | 2018
Design: Video creative concept & direction, final video edits
Holiday Giveaways
Carbon38 Instagram Campaign
Carbon38 hosted a 5-party holiday giveaway in December 2018. Each gift was researched, organized, merchandised, styled, shot, and edited in-house specifically for this campaign.
Instagram Campaign | Carbon38 | 2018
Design: flat styling, Instagram story design
Up Close and Personal
Carbon38 Social & Acquisition Video
A video very near and dear to me - the first time I really stepped in and spoke up with an idea, and got to direct and product it from start to finish
Ambassador Photoshoot | Carbon38 | 2018
Design: Video concept & direction, post-production direction
Now Boarding
Carbon38 Digital Campaign
Digital Marketing Campaign | Carbon38 | 2018
Design: email, digital assets for web, Instagram story design
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Moto Collection
Carbon38 Social & Acquisition Videos
Campaign launch video direction | Carbon38 | 2018
Design: BTS videography, video post-production direction, typography design
The Carbon38 Moto Collection is designed with unapologetically tough pieces that bring utilitarian edge to technically engineered fabrics. A series of videos was edited for teasers and launch announcements, using BTS and editorial footage, as well as product callouts of some of the collection’s best design features.
APL launch
Carbon38 Social & Acqusition Video
Video Direction for Product Launch | Carbon38 | 2018
Instagram Curation
Aquio Bottles Instagram content creation & curation
Instagram curation and management | Aquio Bottles | 2018
Brand identity established through shoppable Instagram feed for Aquio brand launch, using original and user-generated content. Account management includes shooting, editing, sourcing, planning, posting, and community engagement. (June - September)
Design: photography, editing, feed curation
Not so stellar pick-up lines
Carbon38 Instagram Story
Instagram Story for Product Launch | Carbon38 | 2018
Design: Instagram story design
Lifestyle Video
Aquio Social Video
Product video for social & acquisition | Aquio | 2018
Video concept, direction and post-production direction (1/3)